DOOY
- Booth No.TBC
- Websitehttps://www.dooy.co.kr/
- AddressB128,262, Achasan-ro, Gwangjin-gu, Seoul, Republic of Korea
Company Profile
- Founded in 2023, DOOY is a Korean premium food startup operating the brand 두유본색 (DOOY Morning Soymilk)
- Pioneered the color soymilk category using a proprietary full-bean brewing method with 2 registered patents
- No artificial colors, preservatives, or synthetic additives — vibrant colors created purely from natural ingredients
- Surpassed 1 million packs sold cumulative; 438% revenue growth from 2024 to 2025
- Listed in Korea's top premium retail channels: Olive Young, Shinsegae & Galleria Department Stores, Market Kurly
- Actively expanding internationally — Singapore, Vietnam, Hong Kong, and beyond
- Expanding product portfolio with Korean black soybean protein bars (Seoritae Protein Bar & Oranda Protein Bar) — targeting the growing inner beauty and functional snack market
- Long-term vision: a leading Korean whole-soybean based inner beauty & functional food brand
- Pioneered the color soymilk category using a proprietary full-bean brewing method with 2 registered patents
- No artificial colors, preservatives, or synthetic additives — vibrant colors created purely from natural ingredients
- Surpassed 1 million packs sold cumulative; 438% revenue growth from 2024 to 2025
- Listed in Korea's top premium retail channels: Olive Young, Shinsegae & Galleria Department Stores, Market Kurly
- Actively expanding internationally — Singapore, Vietnam, Hong Kong, and beyond
- Expanding product portfolio with Korean black soybean protein bars (Seoritae Protein Bar & Oranda Protein Bar) — targeting the growing inner beauty and functional snack market
- Long-term vision: a leading Korean whole-soybean based inner beauty & functional food brand
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